About James Greenfield

At the 2012 FINZ Conference, James Greenfield will present:

- Master Class: Fundraising Performance Evaluation: How Results Analysis Can Produce Increased Profitability

- Plenary Session: Accountability is Not a Trend

- Workshop: The Annual Fund Campaign: Staying Afloat in the Long-Term

- Table Talk: CFRE

James M. Greenfield, ACFRE, FAHP (read the exclusive FINZ interview) 
J.M. Greenfield & Associates

James Greenfield has served since 1962 as a fundraising executive to three universities and five hospitals in the United States. The author and editor of 10 books and more than 40 articles and chapters on fundraising management, his books and articles on measuring fundraising results for effectiveness and efficiency are among the first to tackle these difficult and challenging issues. 



Recent books Jim has co-edited with Ted Hart and others include Nonprofit Internet Strategies: Best Practices for Marketing, Communications and Fund Raising (2005), Major Donors: Finding Big Gifts in Your Database and Online (2006), People to People Fundraising: Social Networking and Web 2.0 for Charities (2007) and Internet Management for Nonprofits: Strategies, Tools & Trade Secrets (2010).  In December 2007, he received the Lifetime Achievement Award from the Southern California Association for Healthcare Development.